In 1997 I started to work in the marketing department of Eastpak. Or better said: what should be the marketing department. Eastpak was pretty small at that time, but we were able to grow the brand over the years pretty fast and pretty big.

Communication back then was pretty easy. Do some ads in some youth magazines and on MTV. These were the motifs we used in the early days. They were done by Eastpak in the USA, we just took them. And the whole campaign was a big success and helped us to grow the brand…