On a visit to Los Angeles in May 2008, I realized that the staff in the Alife Store on Fairfax was wearing Dickies shorts. I started a chat with them and the idea for the ALIFE X DICKIES collaboration was born.

When I was back home, I contacted the guys at Alife HQ in New York, and they liked the idea of doing something nice together. So we met in the September 2008 in their office. Check out some impressions of the office.

At that meeting, we discussed how the products should look and, a year later, we launched a set of shorts, pants, jackets, and shirts.