In 2008 B+ (aka Brian Cross) shot a lot of great people in LA for the new Dickies campaign. Actually, it is not just a campaign; it was part of the European relaunch of the brand.
Finally, we showed what Dickies is all about. Dickies is about work. And we wanted to show real people who wear Dickies at work.
This book is a homage to the real worker in Los Angeles.
Shamrock Social Club – Mark Mahoney
Last year we shot at Mark Mahoneys Tatoo studio on Sunset Boulevard in Los Angeles…
Mark Mahoney is one of the leading tattoo artists of our time. He is currently the proprietor and premier artist of Shamrock Social Club located in the heart of Hollywood on Sunset Boulevard. His career spans over three decades and with each wave of influence that tattoo culture has had on mainstream America, Mark has been there. From the underground punk scene of the 1970’s to the black and grey movement of East L.A. in the 1980’s to the mainstream popularity of tattoo art in the Hollywood scene of the present. Mark has been a pivotal influence. The theme of Mark’s shop has always been “where the elite and the underground meet.”
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