Born in Cologne, living in Hamburg. Have had a passion for brands for as long as I can remember. Worked for the best agencies in Germany on brands like BMW, MINI, VW, German Telecom, Playboy, Ferrero, and a few others.

Developed my own brand “Hej!” in 2006. Wanted to try out if I can develop a professional-looking brand without any budget. It worked and was fun.

Worked as a consultant for 6 years for brands and agencies.

Brand director for Dickies in Europe currently.

Founder of alkr®.