Elephino

This is the third video of the alkr® work sessions series; this time, we visited Elephino in East London.

Eliphino is an East London based producer and DJ specialising in the post-dubstep sound that is shaking the UK music underground. Cutting edge and contemporary, ‘Taking the DNA of jungle, soul and jazz, Eliphino has a timeless production style that balances emotional electronica with an innovative approach to production.’

Eliphino makes music “for your mind, your body and your soul” and we simply can’t get enough of it.

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Collabs + PR + Web

alkr.com Website Design

Some time in January 2011 I realized I had to update alkr.com. The first site we launched end of 2009 was very basic; it was just a sales website with no real content.

I needed to find a way to combine content and sales. The result is a mixture of a magento store and a wordpress blog. But they don´t sit next to each other, both are woven into each other.

Just give it a look at alkr.com

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Design + Web

Nomad Art Compound

In the alkr® work session series, we feature remarkable and passionate people who tell us about their work and what they love to do. In this video, we talked to Shawn McKinney in LA.

Shawn McKinney is a street artist living in Los Angeles, California. He specializes in fabrication and sign painting, but also rebuilds motorcycles and works as an art director. Currently, he is an artist in residence at the Nomad Collective Art Compound.

The Nomad Collective Art Compound is a 6,000 square foot art lab in Los Angeles. Shawn shows us the Nomad Art Compound and talks about his work and his art. Take a look at the video!

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Collabs + PR + Web

Love Your Work – iPad App

Love Your Work gives a great reading experience on paper, but how do we transform something as great as a print publication into an app for the iPad? I collaborated with Udox and Swipe to develop an innovative concept for the iPad: a terrific magazine app that provides a lot of features that print could never deliver. The app is available as a download here, or you can check out the video.

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iPad App

Swipe Logo Design

How do you name a company dedicated to the development of iPad, iPhone an Adroid Apps? I developed the name and designed the Swipe® logo.

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Design

Hand painted iPhone 4 cases

For alkr®, I worked with UK-based artist Nic Tual, who painted 30 iPhone cases for us to give away through fusshop, a UK-based retailer, on Facebook.

We drove a lot of traffic to alkr.com, and also to fusshop.co.uk, by placing it on hypebeast and other blogs:
hypbeast.com

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Collabs + Product Development

Passionate People – Giorgio Oehlers

There are so many passionate people who do what they love and love what they do. I designed a series for alkr®, called “Passionate People”. We will randomly portrait interesting people such as musicians, painters, screen printers, illustrators, photographers and designers and shoot them in their personal spaces. The first person featured is Giorgio Oehlers from Rotterdam, Netherlands.

Please introduce yourself.

My name is Giorgio Oehlers. I’m a 20 year old inline skater/producer/filmmaker from Rotterdam, Netherlands.

What is your passion? 

I have a passion for three things: skating, making beats, and film/video editing.

How did this passion of yours start to develop/grow?

I started skating when I was 8 or 9, and I fell in love the first time. I was very young, so you could say that skating contributed to the development of the person I am today. Then, one day I was relaxing at a friend’s place, and his brother was making a beat. I was completely mesmerized. It was so cool, so I got my hands on FL Studio (formerly Fruityloops) and started making beats.

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PR + Web

Macbook Sleeves Development

The MacBook sleeves were the first products I developed for alkr®; they have high-quality zippers and neoprene fabric in a lot of different color combinations.

To keep the line fresh I designed two new color schemes: “Blue Marlin”, a fresh blue neoprene, with white zippers and a light green contrast, and “Neon Stealth”, black neoprene with neon red contrast.

Both are available on alkr.com

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Product Development

Fixed Gear London

This is the first issue of the alkr® work sessions series, which features remarkable, passionate people who tell us about their work and what they love to do. The first interview is with Andy Ellis of Fixed Gear London, a group of riders who are enthusiastic about their bikes and the way they ride them.

Andy Ellis is one of the original founders of the Fixed Gear London collective, and he is also the editor of Fixed Magazine.

When Andy isn’t riding the streets of London, taking photographs or writing and editing Fixed Magazine, you can find him designing and developing interesting new products.

We asked him how it all started, what he’s doing now, and what he’s passionate about. Check out the video!
More about Fixed Gear London here:

alkr.com

fixedgearlondon.com

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Collabs + PR + Web

Visiting the REBEL8 HQ

On a visit to San Francisco in April of 2010 I had the chance to work with Joshy and Mike from Rebel8; we had met each other for the first time more than two years earlier in Los Angeles.

In 2009 they visited me in Hamburg, and now it was my turn to travel again. We discussed the final details on the Rebel8 X Dickies project, which came out in 2010 and was available in just a handful stores globally.

Here are some pictures of the Rebel8 HQ and the great evening we had together; if you ever make it to SF, check out Weird Fish! The food and the people were great and, guys, thanks for the amazing experience.

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Collabs + Trips

Starter Collaboration

Starter is one of the brands that I adored most growing up; I had several jackets (LA Raiders, Milwaukee Bucks, SF Giants, etc.) and a lot of their caps.

In 2010 I had the chance to be one of the few to work with them, and I designed this simple cap for alkr®, which was produced by starter. The fit is as great as I remember!

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Collabs

Dickies x Stussy

In early 2008 I meet Michael Kopelman for the first time to discuss a possible Dickies X Stussy collaboration. Stussy utilizes work wear apparel references, so it was a natural fit for them to work with one of the biggest work wear companies in the world.

The result, after almost three years in development, is a line of shirts, a pant and a hoodie. There was an incredible amount of dedication invested to get this right, and the launch was highly anticipated by blogs and retailers all over the world.

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Collabs + Product Development Tags:

Feature on Selectism

On December 31st, 2010, selectism.com published a feature about me and my work; the interview can be found below or on selectism.com



We recently caught up with the head of European Dickies, Juergen Alker, at Dickies Hamburg HQ for an interview about the brands heritage, their collaborations, projects and why they didn’t have an archive until two years ago.



So what happens to heritage now? It’s been a busy year for the word, nearly every blog post, magazine article and press release mentions the H word at least once. The New York Times put it into it’s most overused fashion words list which, seeing as NYT aren’t usually first on the fashion pulse, is really saying something. So, the question remains, where do we go from here?
That’s not a question Dickies ask themselves.

They see themselves as a workwear brand and always have. And, more importantly, they see workwear as it is – light years away from fashion or lifestyle brands. Up until a few years ago, they didn’t even have an archive. “Their archive was a cellar in a school building they owned” says Juergen Alker, who runs the streetwear wing of Dickies. “Down there was almost nothing, just a few items. It was just like a normal old cellar – pretty spooky actually.

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PR